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Who We Are

SJS International is a leading retailer, importer, wholesaler, distributor, and manufacturer in the cosmetics and beauty industry, widely recognized for its exceptional product and brand range. With a strong foothold in Pakistan and UAE markets, we also have our own four distinguished brands: Rivaj, RIOS Retail, Amrij Cosmetics, and Belleza.

Our Vision

SJS aspires to become the market leader for quality products in beauty, fashion & personal care categories in Pakistan and beyond.

Our Mission

To be a trend setter and market leader by 2026 by offering branded, superior quality everyday use beauty, fashion, and personal care products while ensuring utmost customer experience and profitable growth for all our key stakeholders

What we do:

SJS INTERNATIONAL is built on the value of hard work, commitment & resilience.

OWN BRANDS
DISTRIBUTION
MANUFACTURING

Our Values

Integrity

Being Honest, Ethical and Doing What's Right For Business

Leadership

Follow the legacy of Building future leaders

Ownership & Originality

Accountability and originality in everything we do

Inclusvity

Driving an organizational culture which is inclusive for all and where every employee feels valued

Customer Centric

keeping our customers at the center of our business

OUR CORE STRENGTHS

At SJS International, we take immense pride in our cutting-edge manufacturing facility as a testament to our commitment to excellence in cosmetics production. Our facility has been designed to cater to every aspect of the manufacturing process, offering a seamless journey from raw materials to the finished product. Facilities range from bottle and tube filling, mixers, and sealing machinery.

Our Expertise

Redefining the beauty industry standards through years of expertise.

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Our Journey

Steering the course of success, SJS International has firmly entrenched itself in both the Pakistani and UAE markets, a testament to its unwavering dedication. What started as a small shop in “Shah alam mkt – LAHORE PAKISTAN” grew into one of the leading businesses in Pakistan

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Stores Across Pakistan

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Distributions Setups

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Year Experience in the Beauty Industry

STRENGTHS

OUR CORE STRENGTHS

At SJS International, we proudly showcase a formidable array of strengths, with a particular emphasis on our broad channel coverage that encompasses wholesale, distribution channels, modern trade, retail shops, a robust e-commerce presence, and the added advantage of having our own manufacturing facility.

Distribution Channel

Enabling widespread product availability, SJS International operates through a network of more than 65 distribution setups.

Distribution

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