SJS International is a leading retailer, importer, wholesaler, distributor, and manufacturer in the cosmetics and beauty industry, widely recognized for its exceptional product and brand range. With a strong foothold in Pakistan and UAE markets, we also have our own four distinguished brands: Rivaj, RIOS Retail, Amrij, and Belleza.

Our Values


Being Honest, Ethical and Doing What's Right For Business


Follow the legacy of Building future leaders

Ownership & Originality

Accountability and originality in everything we do


Driving an organizational culture which is inclusive for all and where every employee feels valued

Customer Centric

Keeping our customers at the center of our business

Our Journey

Steering the course of success, SJS International has firmly entrenched itself in both the Pakistani and UAE markets, a testament to its unwavering dedication. What started as a small shop in “SHAH ALAM MKT – LAHORE PAKISTAN” grew into one of the leading businesses in Pakistan

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Stores Across Pakistan

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Distributions Setups

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Year Experience in the Beauty Industry